The ADDIE process makes up the skeleton of my design theory because of its structured process in approaching a problem. This process is relatively new—in terms of the education industry—being formalized in the 1970s by Florida State University in support of the US military.
Phases
At the core of this formula is the theory that focusing on the cognitive aspects of product development will allow us to better understand what Behaviors and Skills we’ve developed along the way.
Learning Outcome (LO) = Behavior Change (B) X Skill Development (S)
I’ve seen versions of this formula in my research ranging from medical definitions of Behavior Outcomes to professional Organizational Outcomes like Gareth Morgan’s Images of Organization. The reason I boiled it down to this formula was to give it measurability.
At each phase of the ADDIE process we use the Learning Outcome formula to evaluate behaviors and skills.
The measurement metric is looking at if the current set of behaviors and skills runs in contrast with solving the problem. It's this metric that lets us measure the amount of time, or cost, it will take for a solution.
Flip: Project to Products
Flip: A Whitepaper for choosing problems worth solving
Dave Prior and Braden Cundiff: Flipping Options to Change Behavior
Dave Prior and Braden Cundiff: Finding the Right Problems to Solve
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